Surgery for the 21st Century

Technological advances and ageing populations are resulting in a rise in the number of surgical procedures. Last year, 24 million procedures were carried out in the USA alone (source: FDA). Rapid development of Asia and Latin America are also presenting significant markets and opportunities for suppliers of surgical technologies and products.

Surgeons are the specifiers and decision-makers behind an estimated 75 per cent of purchasing decisions within hospitals. The International Review of Modern Surgery, a special integral supplement to The International Review of Patient Care, will provide surgeons and senior procurement personnel with an indispensable guide to the very latest surgical solutions and equipment.

The International Review of Modern Surgery will provide in-depth analysis of emerging trends and innovations essential for the development of the surgical sector.

"SPG Media has proved to be a valuable partner to Agfa over many years. As Agfa is present in many area's of the healthcare market, we need a partner that enables us to reach a very targeted audience. We will continue to work with SPG across their varied range of Healthcare products due to their highly proficient approach and equally beneficial marketing methods."
Birgitte Baten - Marketing Communications Dept, Agfa

"BD's participation with Review of Modern surgery has provided us over the
past two years a high volume high quality reader responses. The responses
were forwarded timely and thoroughly."
Albert Scius, APT Sales and Marketing Director, Becton Dickinson Europe.

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